Headlines matter 10X more than You
Sorry but, an amazing product, great testimonials, compelling offer, credibility, marketing, brand, media appearances, customer support can all go to town because if you're headline isn't good, nobody is going to read the the rest of what you have to say. 80% of ALL people landing on your page will ONLY read the headline.
Most Headlines are Upside Down
If they don't like what they read - they're off to buy shampoo on Amazon. And if they LOVE it, some of them wouldn't even care what comes after the headline and will do anything you ask of them. That's how big headlines are in the world of copy. The problem is that MOST people write the WRONG Headline. Meaning, they're way way off. Imagine if I asked you to find Australia on a map and you pointed to your neighbor. Thats how wrong most headlines are.
The Problem is Market Sophistication
Most Level 3 Headlines are written with a Level 2 Sophistication. And therein lies the problem. The long lost concept of Market Sophistication (popularized by greats like Ogilvy and Schwartz in their own ways) is a simple yet effective tool. I have synthesized and spun this concept for headlines. As a result, I beat all my competitors by 80%. They all have better design, maybe even better copy(just being modest) but I have better(or correct) headlines. And that makes all the difference.
Solution - My Positioning Matrix
Combining the different types of messaging with the competitiveness of the market with headline formulae is how you write perfect headlines. If you don't know what all of that means, spend 89 minutes on my course and you'll never have to think before writing high converting headlines again.
You'll also be able to apply this framework to any copy that you maybe writing. Learn more by watching the video below.
Finally, a Practical Course on Headline Writing
My copywriting methods have helped sell more than $80 Million worth of online products.
If that sounds a little too unreal, I understand. I was CMO at Mindvalley, then VP Marketing at Crowdstaffing and now I run my own Marketing Agency. I've been in the game for 15 years. Its not hard to sell $80 Mil worth of products - over 15 years - especially if you know your way around writing great headlines.
This course is not 'Every Other Digital Marketing' Course. It does not have 367 Lectures and 87 Hours of Curriculum. Nothing against those kind of courses, respect to the experts who do them, I just can't stomach so much marketing content no matter how much time I have on my hands :-)
This is is short, sweet, to the point and gives you a system you can apply, today if you want to start writing high converting marketing emails.
Its specifically designed so we can write headlines, together, once and then you can write happily ever after. You'll see!
If you're running a small website, have a course, are an instructor, freelancer, marketer, copywriter, journalist, writer or just anybody who needs to write headlines to make a living, then this course will help you.
About Your Coursemaker
Based out of Silicon Valley, Tushar works closely with leaders across B2C, B2B and Hybrid organizations. With more than a decade as an marketing executive, he brings a fresh approach to information and media businesses.
He has played CMO & VP Marketing roles at organizations like Mindvalley and Crowdstaffing and now runs this agency out of his Silicon Valley office.
At Mindvalley, he worked with likes of Harv Eker, Lisa Nichols, Marisa Peer, John Assaraf, Rev. Michael Beckwith, Vishen Lakhiani and Ajit Nawalkha.
At Crowdstaffing, Tushar’s team was responsible to bring in Fortune 500 Clients. The company serves the likes of Google, SpaceX and Uber.
In 2018, Tushar started Growth Marketing Team which now manages Advertising for the biggest players in Online Education.
This course is a summation from that he has learnt over all these years in Advertising for Online Educators.
Letting then numbers speak for themselves:
$100 Million+ in Course Revenue generated from Advertising
6000+ Students on Udemy
Voted one of the Top 25 CMOs by CXO Powerbook
Managed $50 Million+ Ad Spend in the last 5 years
6000+ Students on his Marketing Courses on Udemy
Checkout out his Udemy courses here.
Voted Top 25 CMOs in Asia Pacific by CXOPowerbook.com
For his work as CMO at Mindvalley.
Introducing,
'Write The Perfect Headline With Me'
As a result of this course, students will get
Higher conversion/engagement on their pages
More people to read after the headline
More clicks/revenue/ sales/ leads /more engagement
Consumers will fall in LOVE - Less Clickbait - More Value
Beat competitors who have better design but inferior copy
Win bids against bigger and more established brands
Save time while writing headlines - reusable framework
Here's the 'Write the Perfect Headline With Me' Curriculum
Preview some of our lessons for free
- The Purpose of a Pre Headline, Main Headline and Sub Headline - Enter, The Matrix! (3:12)
- Learning how a headline is read by people - Its not what you think! (5:26)
- Demystifying Market Sophistication - This is the MAIN THING! ------VOL (4:35)
- The Messaging Framework - The Bat-woman to the Robin of Competition! (3:11)
- Calculating Sophistication - The Biggest Question I get, you get and we all get! (4:22)
- The Not-So-Happy Medium Competition Market Explained - Time to go to Space! (8:23)
- The High Competition Market - Welcome to the world of TOO BIG TO FAIL! (6:57)
- This is the part where you take the reins and go for a little horse-riding! (4:48)
- Lets Walk Through The Tunnel - And Write Them Benefits For Your Benefit!! (5:25)
- Discovering Mechanism Writing - Eating Your Own Dog Food! (6:19)
- Writing Descriptions - Learning Who You Really Are And What You've Created! (5:05)
- Guess who's back? The All Powerful Headline Formulae - Didn't see it coming, did ya? (6:51)
- Isn't it beautiful when everything just comes together like Magic? - YES! YES! YES! (11:46)
- An Example of what the World's Best Headlines Look Like (9:55)
- Here's the Course Worksheet I used - NOW ITS ALL YOURS!
Don't decide now. Try It 100% Risk Free.
Go through the materials for 30 days risk-free from the start of the Program, and decide whether to keep it. If you’re not over-the-moon with your results, simply give yourself a quick refund.
If you don't see the value in it, simply shoot an email to [email protected] and we will issue a refund.
Join now to test-drive the program today.
Feedback from 4,627 Students from Udemy
Don't decide now. Try It 100% Risk Free.
Go through the materials for 30 days risk-free from the start of the Program, and decide whether to keep it. If you’re not over-the-moon with your results, simply give yourself a quick refund.
If you don't see the value in it, simply shoot an email to [email protected] and we will issue a refund.
Join now to test-drive the program today.