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Advertising for Coursemakers
Setting up for success
What we can achieve with this course (5:12)
A deep dive into Advertising Operations (19:59)
Advertising Strategy for Business Growth
Business Growth Model (10:57)
Pricing & Product Growth Model (11:54)
Upsell Growth Model (3:53)
Spend Management - The Path to $100K and beyond (13:37)
Having and Generating Breakthroughs (6:01)
Successful Advertising Models for Funnels
Advertising Structure and Language (10:30)
Advertising for Webinars (13:50)
Advertising for Funnels (7:14)
Advertising for New Product Launches (12:06)
Advertising Direct to Sales Pages (5:08)
Advertising to Monthly and Annual Subscriptions (13:58)
Advertising for Books and Mini-courses (5:22)
Creating Great Creatives, Videos & Banners
Advertising with Videos (10:42)
Advertising with Banners (4:57)
How to A/B Splitest the right way (9:15)
Setting up for Success
How to use Marketing tools to propel Advertising (10:21)
How to to manage Pixels, Custom Conversions (3:25)
How to connect all your Google platforms for Growth (5:10)
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Spend Management - The Path to $100K and beyond
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